M-Net has consistently provided East African audiences with the highest quality local and international content. Viewers are able to enjoy a wide variety of programming, however our focus on our viewers’ need for uniquely East African content remains a priority.
As East Africans, we are proud to tell our own stories and to see our own stories on screen that speak to our hearts and resonate with our daily lives. Statistics prove that telenovelas, comedies and reality shows tend to perform very well in this part of the world. These genres work best for depicting our culture and personalities in an effective manner.
As a result, we have commissioned a lot of successful shows in these genres notably, Our Perfect Wedding, My Story, Date My Family and Maisha Mkanda in the reality genre. We’ve also produced Huba, Selina, Pete and Kina in the telenovela genre and captured our unique humour with comedies such as Njoro Wa Uba, Nyanya Rukia and Hullabaloo Estate to name a few. All of these titles have proven to be extremely popular with our audience and many have gone on to multiple seasons of production.
We are looking forward to rolling out these key genres in Uganda soon with our flagship telenovela Sanyu set to launch in November, the hit reality show, Date My Family, launching in October and My Story in January. This is in line with our hyperlocal strategy of having each of our key markets being able to tell their own stories and then to share these stories with the world. We are truly Africa’s best storytellers.
Timothy Okwaro – Channel Director: East & Southern Africa channels
